Monday, December 20, 2010

Pizza Therapy Welcomes

I am very pleased to share the following information with you. This will rock the World of Pizza as we know it!

Here's the inside scoop: to Launch December 20

"Hosted by Peter Reinhart, new website serves as a virtual meeting place and resource for people with a passion for pizza and artisan food; site includes webisodes
chronicling the search for America’s great pizzas and pizzaiolos, recipes and video
cooking instructionals, expert guest blogs, and photo galleries

Two years in the making, with Peter Reinhart is set to go live on Monday, December 20, 2010. The website is subtitled "a journey of self-discovery
through pizza," and that's exactly what it is, according to host Peter Reinhart,
author of American Pie, My Search for the Perfect Pizza.

"We set out to find the great pizzas and pizzaiolos of America and discovered all
sorts of other amazing artisans, and found ourselves following unexpected paths to
unanticipated adventures. We soon realized that our pizza quest was about a lot more
than pizza," Reinhart continued. is a joint venture between Pizza Quest and Forno Bravo, a leading supplier of pizza ovens, pizza stones and pizza-making supplies. “The Internet is
the perfect media to deliver Peter’s passion for pizza and the artisan food
movement,” said James Bairey, Forno Bravo founder and president. “We think breaks new ground for food lovers everywhere.”

The website features short video episodes or “webisodes,” as producers Jeff Michael
and Brad English call them. "Each week we'll post a new segment that chronicles our
journey," said English. "Some will be parts of a larger story arc that may continue
for a number of weeks, and some will be freestanding webisodes, such as our
discovery of an amazing fish taco place in Morro Bay called The Taco Temple."

Michael added, "Together, the webisodes add up to a documentary that takes Pizza
Quest viewers on the proverbial bus with us." The webisodes are also being edited
for later use as a 13-part television series, currently in development.

In addition, the site includes a recipe section, with video instructionals,
featuring some of the guest pizzaiolos filmed during the quests. There is also a
guest contributors section with thoughtful essays by invited experts and thought

"This site, while it focuses on pizza, is really a celebration of artisans and
artisanship, so the guest essays will cover a broad range of interesting topics,"
noted Reinhart. "I call it the 'This is what I've been thinking about lately'
section, so it will get into the philosophical and metaphorical, as well as the
practical side of the quest."

Every section of the site is designed for viewer interaction and community building. is aimed not only at the vast community of people who love pizza, but
also to anyone who loves the adventure of life and the search for excellence. can be accessed via or

About Pizza Quest

Pizza Quest: a journey of self-discovery through pizza, is a website dedicated to
the exploration of artisanship in all forms, wherever we find it, but especially
through the literal and metaphorical image of pizza. The site features webisodes
chronicling the pizza quest journey, recipes with video instructionals, guest
essays, member blogs and other resources. Peter Reinhart, award-winning cookbook
author and acclaimed baker, serves as narrator and primary host. Visit for more information.

About Forno Bravo

Founded in 2003, Forno Bravo is a leading global producer of Italian wood- and
gas-fired pizza ovens for residential and commercial use. Our ovens are made using
state-of-the-art methods and the highest-quality refractory and insulating
materials, and then shipped from our warehouse in Northern California. Visit for more information."

And on behalf The Pizza Therapy community, I want welcome, Pizza Quest! I know I will be a regular visitor!

pizza on earth, good will to Pizza Quest!

Albert Grande
The Pizza Promoter

Please visit:
The Pizza Therapy Community

Make sure you get a copy of Peter's book:

No comments: